Welcome to the official Mini Brands website by ZURU. We respect your personal privacy and outline our data principles clearly on this page.
How technical data and browsing preferences are handled when you navigate our catalog:
Our website is designed for straightforward product discovery. We do not require visitors to register accounts, submit personal contact profiles, or enter payment details on this platform.
Standard technical connections occur when your web browser loads page assets from our hosting servers:
This information is used strictly to maintain site performance, prevent malicious traffic, and optimize load speeds.
We prioritize client-side features that put your device in control of your checklist data:
When you click "Got It" or "Wishlist" buttons on product cards, your choices are stored directly inside your device's browser localStorage.
This checklist data remains private on your computer or phone. It is never transmitted to, stored on, or analyzed by our external servers. You can clear this data anytime by clicking "Clear Stash" in the checklist drawer.
We utilize lightweight analytics (such as Google Analytics with IP anonymization) to understand overall visitor trends, popular series pages, and broken links.
Third-party services like Google Fonts load typography files. You can manage or disable cookies at any time through your browser settings without losing access to browse product checklists.
What occurs when you click out to authorized retail storefronts:
Product cards and retailer buttons contain outbound links directing you to authorized partners including Amazon, Target, and Walmart.
Once you leave this site, the destination retailer's privacy policy and terms of service govern checkout, payments, shipping, and account management.
Some outbound retail links contain tracking parameters. If you complete a purchase on an authorized retailer platform through one of these links, we may earn an affiliate commission at zero additional cost to you.
This tracking is handled by the respective retailer according to their established affiliate program policies.
Our commitment to young collectors and parent peace of mind:
Mini Brands products are enjoyed by collectors of all ages, including families and children. In accordance with the Children's Online Privacy Protection Act (COPPA) and international child safety standards:
Control your browsing preferences or reach out regarding our official privacy practices:
Depending on your jurisdiction (including GDPR in Europe and CCPA in California), you have rights regarding your personal information.
Because we do not store customer profiles or email databases, your primary control is clearing your browser cookies and local storage.
We may periodically update this policy to reflect new collection features or regulatory changes. The date of the most recent revision will be noted on this page.
For official inquiries regarding privacy practices, contact ZURU customer care through our verified brand channels.
