Tiny versions of the grocery and everyday brands you know and love. Explore Mini Brands Series collections, discover the latest capsules, see special minis, and find your favorites.
Check out the newest grocery series currently in stores and online:
Find everyday pantry favorites, new Rose Gold finishes, Frozen Moments, scented candy minis, and bonus Mini Minis.
Archival grocery favorites from the 1950s through 1980s, including vintage Campbell's soup cans, 1960s Heinz 57 bottles, and retro Jell-O.
From the original 2019 launch to today's newest waves, explore what you can collect in each series:
Find grocery favorites, Rose Gold metallic chases, liquid Frozen Moments, and tiny bonus Mini Minis.
Features supermarket pantry staples and introduces sculpted Frozen Moments capturing food suspended in mid-pour.
Focused on iconic sweet treats and confectionery, introducing the high-luster Super-Rare Platinum tier.
Expanded the collection with everyday comfort foods, clear squeeze condiment bottles, and glow drink pouches.
The original grocery collection that launched Mini Brands, featuring everyday supermarket packaging and the famous Gold Skippy chase.
Recreates mid-century supermarket history with authentic 1950s through 1980s packaging designs.
Every 5 Surprise capsule holds five mystery minis to peel, discover, and collect:
Real supermarket items from Heinz, Campbell's, Skippy, Barilla, and Mentos made mini.
Look for rare metallic foil finishes, glow-in-the-dark items, Rose Gold, and 24K gold chases.
Sculpted clear minis capturing food in mid-pour, like pasta spilling from a box.
Tiny micro figures designed to stock miniature refrigerators and dollhouse shelves.
Official checklists tucked inside each capsule so you can mark off what you find.
Browse official grocery series capsules, multi-packs, collector cases, and playsets:
Peel open five surprise compartments to find everyday pantry favorites, rose gold metallic chases, and tiny Mini Minis.
Stores up to 30 minis and includes 5 exclusive mystery miniatures pre-mounted inside the case.
Unwrap ten surprise minis across two capsules, featuring Campbell's, Barilla, and rare Frozen Moments.
Amazon Exclusive bundle pairing 3 mystery capsules with a matching Series 4 collector case.
Includes 3 mystery capsules plus 1 storage case to collect, store, and display Series 3 candy and snack minis.
Official ZURU storage case designed for 30 miniatures, complete with 4 exclusive bonus minis in the box.
Cylinder gold tube packaging containing two mystery capsules with Heinz, Kool-Aid, and Kraft pantry staples.
The inaugural Amazon Exclusive gold tube format with two mystery balls that launched the Mini Brands phenomenon.
Modular vintage supermarket playset featuring storefront shelving, checkout counter, cart, and 5 exclusive retro minis.
Some Mini Brands Series collections include special finishes and rare minis to hunt for:
Mirror gold electroplated finishes, including Gold Skippy Peanut Butter and Gold Heinz Tomato Ketchup.
Sculpted clear acrylic action captures showing dry pasta or liquid sauces suspended mid-pour.
High-luster metallic rose gold chrome finishes featured in Series 5, led by Rose Gold Tabasco Pepper Sauce.
Mirror electroplated platinum finish introduced in Series 3, such as Platinum Hershey's Chocolate Syrup.
Use the collector guides included with Mini Brands collections to keep track of what you find:
Inside Every Capsule
Unfold the paper guide tucked inside your 5 Surprise capsule to mark off minis by supermarket aisle, check for rare finishes, and plan your next swaps.
Collector Stash Tool
Click "Got It" and "Wishlist" on any product card on this page to build your wishlist and track your collection directly on your phone or desktop.
Holds Up to 30 Minis
Snap-close clamshell cases keep your collection organized, clean, and ready to show off. Most cases include four or five exclusive bonus minis.
A quick look at collection sizes, featured items, and current status:
| Series | Collection Size | Key Features | Status |
|---|---|---|---|
| Series 1 | 70+ Minis | Skippy, Dove, Mentos, 24K Gold Skippy Chase | Historical |
| Series 2 | 130+ Minis | Heinz Ketchup, Kraft Mac & Cheese, Glow Kool-Aid | Historical |
| Series 3 | 100+ Minis | Teddy Grahams, Hershey's Syrup, Platinum Tier | Historical |
| Series 4 | 90+ Minis | Campbell's Soup, Barilla Pasta, Frozen Moments | Historical |
| Series 5 | 90+ Minis | Tabasco Sauce, Rose Gold Finishes, Mini Minis | In Stores |
| Retro Series 1 | 60+ Minis | 1960s Heinz, Retro Campbell's, Retro Mini Mart | In Stores |
Mini Brands Series started in 2019 with a simple idea: take real supermarket packaging from everyday household brands and shrink it into detailed miniature collectibles. Each capsule delivers five mystery surprises to peel and reveal.
Over the years, the grocery collection has grown across multiple series, introducing new partner brands, special finishes, Frozen Moments, and vintage packaging. Whether you are hunting for rare gold chases or building a miniature grocery store display, there is always something new to discover.
Direct answers to common questions about Mini Brands grocery series and capsules:
Find official ZURU 5 Surprise Mini Brands in stores and online at authorized retailers:
Explore the latest Mini Brands Series and see what you can find.
